I have noticed that more often than not businesses weren’t taking advantage of all the places they could share videos they created. I’ve had a hunch they wanted way more people to see their videos but needed a little help on what to do.

So I embarked on a journey of a creating a comprehensive list of ideas of places to add your video, along with all the ways you could use and repurpose your video. I added in some tips to optimise it for getting found, and real-time statistics to be aware of to get the best results.

I now have this handy video marketing checklist, the video marketing help you need. Make video into a magic potion and get the most out of your efforts each and every time!

Video checklist

Congratulations! You’ve produced an incredible video for your business. Here’s a checklist to get the best results out of your smart investment.

One video is all it takes to be a bonafide YouTuber! If you don’t have a YouTube account, it’s important to create one. You can use Wistia or Vimeo, but for marketing I recommend YouTube.

  • Give your video an interesting title with some relevant keywords people might search
  • Take the time to write a description that fits with the video content. Include relevant keyword phrases
  • Include a call-to-action in your video description. What do you want people to do next?
  • Include a link to your website or a specific page on your site related to the video
  • Spend time giving your video keywords
  • Enter a location for your video, especially if you’re a local business or geographic location is important to your target market
  • Consider adding captioning for ADA (accessibility) reasons, as well as those who may watch with the sound off
  • YouTube allows you to upload your video script to quickly create captioning if you have it in digital form

When posting a video on Facebook the first time, post it natively.
(The following Facebook video tips will sound repetitive of YouTube because they are.)

  • Give your video an interesting title
  • Take the time to write a description that fits with the video content
  • Tag people or businesses in the video for added visibility and engagement
  • Include a call-to-action in your video description. What do you want people to do next?
  • Include a link to your website or a specific page on your site related to the video
  • Spend time giving your video keywords
  • Ask your staff to help share your video and tell them what you’re trying to accomplish
  • Consider adding captioning for ADA (accessibility) reasons, as well as those who may watch with the sound off. Facebook has a captioning auto generator that will create these for you. You simply need to proof and correct as needed

‘Research shows that 80 – 90% of video watched online is watched without sound. If your video is 30 – 90 seconds in length, you can use it as your Facebook cover image.’

  • Add a description and link to your website

Only about 5 – 10% of your Facebook fans see the things you post, so don’t assume they saw your video the first time you post it. Plan to share it again, when it makes sense. Change up the post or call-to-action.

  • When reposting a video on Facebook, you don’t have to upload it natively again. You can use the share feature or pull in from YouTube
  • Go into your Facebook page settings to make sure your ‘Video’ tab is set to show and ordered toward the top of your left-hand navigation tabs.

If your video is 3-60 seconds long, you can post it to your business or personal Instagram feed.

  • Make sure you find trending or popular hashtags to use in your post
  • If your video is no more than 15 seconds, you can use it in your Instagram stories
  • If your video is on the longer side, you can upload a video between 15 seconds and 10 minutes to IGTV on your Instagram account

While you can’t embed a video in an email, you can create a thumbnail image and link to your video on YouTube.

  • Create an email to send out to your customers or prospects around the video
  • Use the word ‘video’ in your subject line, as close to the front as possible for better open rates
  • Include the video thumbnail and link in your next e-newsletter

‘A video tweet has 6x higher chance of getting retweeted than a photo tweet.’

If you use Twitter, you can upload a video to your Twitter feed.

  • Twitter is a fast-paced platform, so don’t assume people saw your video the first time you posted. Share on a regular basis, but make sure you change up your posts
  • Use relevant #Hashtags

Upload video 3 seconds to 10 minutes natively to your LinkedIn Profile.

  • Use hashtags
  • Tag relevant people or pages in your post
  • Include a call-to-action. What do you want people to do next?

Upload video 3 seconds to 10 minutes natively to your LinkedIn company page.

  • Use hashtags
  • Tag relevant people or pages in your post
  • Include a call-to-action

Additional considerations:

  • Does your website or blog have a featured video? Consider updating on a regular basis, posting the video you just produced
  • Post video on places of your website where it’s most relevant such as ‘About page’, ‘Staff Bios’, ‘Services’ pages, or embed in a blog post
  • Video Facebook ads to well both in terms of performance (visibility, engagement, views). Consider a paid ad to your fans, relevant audience, or retarget people via the Facebook pixel who’ve been on your website
  • If you’re hosting an event, set up your video to play in the reception area
  • If you do tradeshows, use your video at your space or in promotion of it
  • If your video solves a problem or answers a frequently asked question, make sure anyone who answers phones or works directly with customers can send the link with some written script in an email to them, as needed
  • Use your email as part of an email drip or automated email series to nurture customers or prospects
  • Try pinning your video to the top of your Facebook and Twitter feed
  • Share your explainer (non-promotional) video to answer questions in Facebook groups or LinkedIn groups or another community you’re a part of

According to Hubspot research, the following optimum length of videos should heighten your chances for the best results on the following social media:

  • Instagram videos: 26 seconds
  • Twitter videos: 45 seconds
  • Facebook videos: 1 minute
  • YouTube videos: 2 minutes
London web designer – Thomas Albohm - Resources