Over the 12 years that I have been in business, I have grown and my capabilities have multiplied. During the past decade, technology has changed immensely but misconceptions about web design and development still exist. Whether it is 2020, 2014, or 2008, I have found that there are always myths and misconceptions about web design, web development and social media. I want to try to clear up a few misconceptions about web design and development for you.
Top misconceptions about web design and development
- A website can be made for under £1,000 – A £1,000 website is like building a house of straw… Do you want it to last, to look good, and be something you are proud of? A professional website cannot be made in three digits. I pride myself in working with my clients to create a website that truly meets their objectives and will fit with their overall company goals.
- I don’t need to make changes to my website once it’s live – Stagnant water stinks and so does a stagnant website! After your website is live, plan on keeping the content fresh and relevant with consist blog posts, media, and updates.
- I will be ranked number one on Google the day my site goes live – You will also be Master of the Universe… Let’s be real here. In November 2017, Google searched 130 trillion individual pages and it’s constantly growing. Search Engine Optimization (SEO) is complex and ever-changing and encompasses everything from webmaster tools, to content creation, and is best tackled with an SEO pro and an ongoing investment. This doesn’t happen overnight or without a lot of hard work, planning, and investment.
- This brochure will make a great website. – Does a skateboard make a great car? Print design is different from web design, from start to finish. Sure, some styling and branding can be used in a consistent way, but don’t expect to take a brochure and transfer it on to a website. The user experience on a website matters and professional website designers know how to make it all flow.
- I can just grab images from Google to use for my marketing. – Can you walk into a strangers house and grab a print off their wall? Images that you randomly find on Google are not yours to use. There are several methods of finding pictures online that are free to use – learn more here. Unsplash is one of my recent favourites.
- My new website will instantly bring new customers to me. – A new website is not a magic pill, but it can be the roots of a strong tree. Use it as the foundation for all your marketing, to gather leads, post updates, and offer customer education. Nurture your website with updates like new content, SEO, social media, and fresh graphics, and build your other traffic avenues (like email) to feed traffic to your website.
- My website needs to be 100% perfect before going live. – I aim for progress, not perfection, and websites are a constant work in progress! I have seen far too many fabulous websites become stalled simply because the business owner was afraid to make it live before everything was perfect. With the WordPress platform I use, ‘next steps’ and phased roll-outs of new technologies are easy. New pages, added functionality, and content and media edits can be made anytime, not just at the start of a project. Embrace constant progress before short-term perfection.
- Once I have a website, people will (magically) find me online. – I do believe in magic (and unicorns!). But, there is still work to be done after your magnificent website goes live. Your website should be the hub for all your marketing, but how are you using social media, Google My Business, and search engine optimization to maximize people finding you? Now that your website is live, start spreading your marketing pixie dust…