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Today’s marketplace is too competitive to be wasting money.

Today’s marketplace is too competitive to be wasting money

Maybe you’ve experienced this yourself? You get an email that catches your attention and promises all kinds of incredible marketing results for your company.

Business owners are often solicited to pay for various marketing tactics without a proven plan to follow. Convinced to buy, you’re often left feeling like a heavy “fog” is impairing your sight and you have no clue if your business is heading in the right direction.

Here, I listen as owners share their frustrations about trying online ads, billboards, email campaigns, or direct mailers without knowing if they worked. It’s best to take pause for a moment and ask a couple of questions that direct the focus back to the very foundation of your marketing.

By doing this I’m able to instantly uncover what’s going on and help you take the driver’s seat to control your spending and see some results.

What Comes Next

The next step is uncovered by following our proven process that is outlined on the right. This framework is what we call my marketing method. It’s a results-driven process that I walk all of my clients through, step-by-step, to make sure they are working the right steps, in the right order.

By implementing these in the correct order you’ll get the customer activity you truly want, and it all starts with ensuring you have a solid foundation.

Loyalty
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Marketing foundation

Here’s how a solid foundation is put in place for you

The first step is focusing on your marketing foundation. This is where you establish credibility as an organisation. Right away, we’re going to look at your listing on Google and your online reputation, along with your website and branding.

A solid foundation makes sure your website does all that it can for you, building trust and credibility. Your foundation clears the path for prospects to find you online and do business with you. It’s clear, intuitive, and measurable what action you want customers and prospects to take.

Loyalty
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Marketing foundation

With a solid foundation in place and a strategic, and carefully measured, marketing plan in place, you can focus your attention on your loyal customers. These are the people who know, love and trust you.

Loyal customers not only refer you, but they have an emotional connection to your business, staff, and/or products. Loyalty marketing is very different from focusing on the more foundational efforts, but it’s incredibly powerful when done correctly.

You’re ready to build customer loyalty

The last step outlined at the right is loyalty. The framework for this marketing method is a results-driven process that I walk all of our clients through, step-by-step, to make sure they are working the right steps, in the right order.

While implementing these steps in the right order is critical, it’s imperative that you maintain your marketing strategy as you move into loyalty so what you’ve built stays current, strong, and producing results.

Loyalty
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Marketing foundation

Who are your loyal customers?

Some of you may know your most loyal customers by name. For others, they may be too many to know by name, but you know their behaviours and analytics show you the amount of repeat business they continually bring to you.

Loyalty marketing speaks to your best customers, engages them on social media, takes their feedback into consideration, and builds community. Email communications are tailored to their specific interests and always get opened because they trust and love what you send their way. They likely share it with others. Loyalty is what most small businesses hope to achieve, but know it needs to get earned through consistent, positive experiences and built-up credibility.

Loyalty
Passive
Active searcher
Marketing foundation